After having a clear understanding of what needed to be changed on its existing website to knowing what Zara’s competitors were doing, I began to sketch out how I imagined the three pages. After several sketches/iterations, I created the final version in Adobe XD (which can be seen in the video above).
Some of the lessons that I learned from redesigning Zara.es were: 1) balance design and function (one may have a super well designed website, but if people can’t navigate it, it’s doesn’t matter) 2) have call to actions on every screen, 3) the option to “like” or “favorite” clothes is a must for fashion e-commerce today.