The Goal – Approximately 1/3 of the food produced in the world is wasted – the equivalent of 1300 million tons – every year. Foodboost tasked us with creating a home-focused solution to this problem. Our mission was to help them communicate that with Foodboost, not only do you not waste food, but you also help in the fight against climate change.
The Outcome – We designed the Foodboost visual identity from scratch capturing their values in a new brand logo and style guidelines. The main deliverable of this project was a fully functioning mobile app where users could see what they had in their pantry, see what products were expiring soon, and prepare lists for their next visit to the grocery store.
The Results – Since the launch of the mobile application, users have reported a 15% decrease in food waste from their homes. In addition, 50% of monthly active users on the Foodboost app are on the Premium plan.
– Brand Strategy
– Identity Design
– UX Research
– UX Design
– UI Design
– Copywriting & UX Writing
The brief for this project was, “What services and applications can we design to get more citizen participation in the fight against climate change?
Since ⅓ of the food produced in the world is wasted every year—the equivalent of 1.3 billion tons—our main goal was to educate users about the issue and provide them with practical tips as to how they could waste less.
We followed the Google Design Sprint process for this project. We worked about a phase per month. We primarily went with Google’s Design Sprint process because it was agile, encouraged efficient collaboration, and helped minimize risk.
The Understand Phase answered the question, “What are the user needs, business need, and technology capacities? Since this phase dealt more with research, this is where I contributed the most. I interviewed two individuals, helped with the creation of our three user personas, and analyzed the website of three competitors.
We decided to start with one-on-one interviews because we wanted to find out about users’ general attitudes towards climate change and wasting food.
The Define Phase answered the question, “What is the key strategy and focus?” I helped decide what key functionalities we should have in the MVP of Foodboost. Our plan was to originally have Foodboost be a virtual coach, but after conducting research and interviews, we realized that particular feature should come in a future release.
In this phase, I co-created the moodboard with another member of my team. It is a contrast between warm colors and cold colors. Strong contrast is generated by warm colors representing life, food and earth. Cool colors such as turquoise and blue seek to generate balance in a more relaxed and natural setting.
The Diverge Phase answers the question, “How might we explore as many ideas as possible?” In this phase, I contributed by sketching wireframes. I specifically focused on how the app would look like directly after purchasing groceries.
The Decide Phase encourages the team to find the best ideas so far. This phase happened throughout the six months our team worked on this project. In order to ensure that we were constantly on the same page, we used several methods and tools (listed on the right).
The Prototype Phase is about creating an artifact that allow one to test the idea with users. In addition to creating a hi-fidelity prototype with Adobe XD and InVision, the front-end programmer and designer on our team also created a landing page for desktop and mobile to promote Foodboost.
The Validate Phase is about testing the ideas with users, business stakeholders, and technical experts.
The biggest takeaway for me from this project was that one never designs for oneself, even if they may be considered a part of the target market.
“You have done a great job, very balanced in research, design, business model, user experience. You have worked on a product that did not exist until now, that solves a real problem that everyone has, and you have achieved a result that can work very well.” — Feedback from client
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