The Goal – Approximately 1/3 of the food produced in the world is wasted – the equivalent of 1300 million tons – every year. Foodboost
tasked us with creating a home-focused solution to this problem. Our mission was to help them communicate that with Foodboost, not only do you not waste food, but you also help in the fight against climate change.
The Outcome – We designed the Foodboost visual identity from scratch capturing their values in a new brand logo and style guidelines. The main deliverable of this project was a fully functioning mobile app where users could see what they had in their pantry, see what products were expiring soon, and prepare lists for their next visit to the grocery store.
The Results – Since the launch of the mobile application, users have reported a 15% decrease in food waste from their homes. In addition, 50% of monthly active users on the Foodboost app are on the Premium plan.
Responsibilities –
– Brand Strategy
– Identity Design
– UX Research
– UX Design
– UI Design
– Copywriting & UX Writing