My role & responsibilities – UX Research, UX Design, UI Design
Timeline – 6 months
Context – This was a group project for my Master’s in Design and Internet Web Project Direction at ELISAVA. 


The problem

The brief for this project was, “What services and applications can we design to get more citizen participation in the fight against climate change?

Since ⅓ of the food produced in the world is wasted every year—the equivalent of 1.3 billion tons—our main goal was to educate users about the issue and provide them with practical tips as to how they could waste less.


The process

We followed the Google Design Sprint process for this project. We worked about a phase per month. We primarily went with Google’s Design Sprint process because it was agile, encouraged efficient collaboration, and helped minimize risk.  

The Understand Phase answered the question, “What are the user needs, business need, and technology capacities? Since this phase dealt more with research, this is where I contributed the most. I interviewed two individuals, helped with the creation of our three user personas, and analyzed the website of three competitors.

We decided to start with one-on-one interviews because we wanted to find out about users’ general attitudes towards climate change and wasting food.

The Define Phase answered the question, “What is the key strategy and focus?” I helped decide what key functionalities we should have in the MVP of Foodboost. Our plan was to originally have Foodboost be a virtual coach, but after conducting research and interviews, we realized that particular feature should come in a future release.  


In the Define phase, I co-created the moodboard with another member of my team. Strong contrast is generated by warm colors representing life, food and earth. Cool colors such as turquoise and blue seek to generate balance in a more relaxed and natural setting.


The Diverge Phase answered the question, “How might we explore as many ideas as possible?” In this phase, I contributed by sketching wireframes. I specifically focused on how the app would look like directly after purchasing groceries. 


The Decide Phase encouraged us to focus on our best ideas. This phase happened throughout the six months our team worked on this project. In order to ensure that we were constantly on the same page, we used several methods and tools.


The Prototype Phase is about creating an artifact that allow one to test the idea with users. In addition to creating a hi-fidelity prototype with Adobe XD and InVision, the front-end programmer and designer on our team also created a landing page for desktop and mobile to promote Foodboost. 


The Validate Phase is about testing the ideas with users, business stakeholders, and technical experts.

The biggest takeaway for me from this project was that one never designs for oneself, even if they may be considered a part of the target market. 

“You have done a great job, very balanced in research, design, business model, user experience. You have worked on a product that did not exist until now, that solves a real problem that everyone has, and you have achieved a result that can work very well.” — Feedback from client

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I have helped multinational organizations, agencies, and startups create products that resonate with their users. Let me help you do the same.