The Ideation Phase is about making sense of what you heard, generating ideas, identifying opportunities for design, and testing and refining solutions. I wrote the insights from the interviews onto sticky notes (one insight per sticky) and then created an affinity map.
Some key findings:
– Moms spend more time outside of the home than they do inside. One mom that I interviewed said her kids have activities 4 out of 7 days of the week.
– All have iPhones and use notifications to remind them of upcoming appointments, activities, etc.
– When it comes to running errands, moms try to consolidate as much as possible. For example, moms will choose a particular basketball team for their son to play on based on if there is a library at the school where they can take their other kids.
Based on my research, I began to sketch out some wireframes as to how I envisioned ERRANDS 2.0. After several iterations, I began to realize how I wanted the app to look like and created a hi-fidelity, interactive prototype. This prototype was then used in three usability tests.