Building A Product Is Good, Building A Community Is Better

[This post was written for one of my clients, Covailnt.]

Here at Covailnt, we believe that a community is much more than just “a group of people living in the same place”. We like to focus on the definition that a community “is about or having a particular characteristic in common”. Regardless of your beliefs and interests, a community is a safe place where you can feel at home.

I myself am apart of many different communities — the UX design community, Barcelona community, tech community, and the list goes on. What is it that I get from being a part of these groups? Value. I learn and grow by surrounding myself with those who have more experience than I do.

Companies have the opportunity to a) build a product and/or service, or b) option a + build a community that fosters mutually beneficial relationships and encourages conversation.

Want to know how to build a community? Click here to keep reading the post.

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Ethan Parry is 
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... a Service Designer + UX Researcher at Hanzo. Parry frequently leads workshops around the world on topics such as Google Design Sprints, UX research, and service design. Parry also teaches UX and service design in several universities and bootcamps in Barcelona.