Often times, individuals associate the word “noise” with social media. There are countless articles that can attest to this. Their titles read, “There are 2 ways to cut through the noise on Social Media. Only one works,” and “How to Filter Out the Noise as a Community Manager.”
As one who is on social media 24/7, I want to shift this conversation from focusing on the “noise” that social media may produce, and instead, focus on how it can bring people together.
Case Study: #ChipotleInProvo Facebook Event, June 21st, 2014
Andrew Lamprecht, Kyle Shanklin and a few others are on a mission, a mission to bring Chipotle to Provo, Utah. However, there is one small problem. As of right now, the closest location is in Sandy, which happens to be a whole 30 minutes away. The Facebook event’s description describes the predicament best by saying,
Lamprecht and Shanklin decided that it was high time to take action. Knowing that @ChipotleTweets does an excellent job at responding back to its customers, they both agreed that they should express their concern on social media and encourage others to do the same.
Here are a few of the tweets that have gone out thus far:
— Ashley Lindenau (@Ashley10Lin) June 21, 2014
— Scott Barton (@scottyb420) June 21, 2014
— Margot Money (@MargotMoney) June 21, 2014
Social media can have the power to unify people. #ChipotleinProvo is just one example. @AlanaGolob, talking about the power of social media, put it well when she said,
Will Provo get a Chipotle? Will this social media effort pay off? It seems that only time will tell. As you go about your next week, I ask you to consider the following question, “How will you use social media to create lasting, personal connections with others?”